1) The long tail theory is when a company decide to sell a large amounts of different products and not only the mainstreams one because the distribution costs are low. My example is Netflix, through their large choice of tv shows and the exclusivity for some of them like House of Cards. So people are choosing netflix because its concurrent are amazon, Hulu plus and they have way less choice of tv shows and movies online. So, by having more choice and more exclusive tv shows, Netflix is "killing" the concurrence.
2) Among the six online consuming segments, I see myself in the Sportster one. As an athlete and a huge fan of soccer I spend most of my online time on Soccer Website reading article about transfers, inteviews of players and coachs, but also looking for new cleats and new way to improve my performances. I spend about 6 to 10hours a month to read about soccer online. I actually write also some articles online about soccer.
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