Friday, April 10, 2015

Privacy and enhanced personalization

Safety is currently becoming a major problem on internet, people don't really know how to protect their own data. With the increasing number of people of social medias as Facebook, Twitter, or even instagram, and snapchat, people share datas without even thinking about them. At the beginning of Internet, people were did not trust on it so they were not sharing almost any personal information. Now, we share the place we live, our credit card numbers or the place we study... But it stills a new technology, people are not completely aware of how it works.
Today, personalization is coming up really quickly because people feel more safe about sharing private informations so companies can use those informations to personalize their products, their websites as Google is doing it. For example, when I'm looking for new clothes on internet, and the next day I will see some advertisements on facebook about the same kind of clothes I was looking for. Sometimes it is really helpful to find some good clothes or products, but it is scary as well, they know everything that you are looking online, they may know your credit card, the place you live...
And this is why we need the law to protect us, internet users against this "violation" of our private life by big companies as Google, Facebook, Amazon... It is scary because we don't know how deep it is, the recent case about snapchat stolen pictures shows us how scary it is. This case on internet where some people were able to see a lot of snapchat that we have send.

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